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Air Jordan 1

In the world of sports shoes, the Air Jordan 1 is regarded as the Holy Grail forever. They are not only synonymous with streetwear and fashion, but also carry the glorious history of "The Flying Man" Jordan, the best player in the history of the NBA, and the rise of the AJ brand empire. This is a great play of the times written by the god of basketball, AJ1, and the "shoe dogs" who love sneakers.

Name

Air Jordan 1

Year

1985

Category

Shoe

Brand

Nike

In the 1980s, when the NBA sneaker market was still the world of Converse and Adidas, Nike was only a niche brand at the time. Nike announced the signing of a fledgling superstar to emerge, he is familiar with Michael Jordan, this contract has been considered a sky-high endorsement contract, and it is this signing, making Nike a turnaround, opened the era of Jordan sneakers. Nike used Peter as the designer of the Jordan series, starting with the design of Jordan's first pair of signature shoes, and Peter Moore made two of his biggest contributions to the Jordan series, one being the Wing Logo, and the other being the revolutionary creation of the color of the sneaker.When Jordan first saw the sneakers, he said, "Only a clown would pass on these shoes, I wouldn't wear them."

In 1985, Jordan wore the Air Jordan 1, which he did not like, out on the court. Because the NBA had explicit rules that year, players can only wear white sneakers out of the game, while Jordan wore AJ1 black and red out of the game, in violation of the NBA's rules. the NBA gave Jordan a huge fine. Nike decided to help Jordan pay the fine for each game, and Jordan continued to wear Air Jordan1 out of the game. It was also because of this event, plus the unique design and color scheme of the year, that made the Air Jordan 1 explode across the United States and quickly became a generation classic. In the present era, it is rare to see players wearing this pair of Air Jordan 1 out on the field of play, but it has become a classic style of fashion wear, and with Nike's continuous replication as well as innovation, the Air Jordan 1 has appeared in more colorways and classics and has become the hottest sneaker of today's era.

"When the sneaker has become a culture, then it is a work of art."
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