top of page

Adidas Superstar

The Adidas Superstar is recognized as one of the most iconic shoes of all time. Originally introduced in 1969/70 as a basketball shoe, it was designed to cater to the heart of the popular and underground culture of the time. Without a doubt, the shell toe design became an international trend. 

Name

Adidas Superstar

Year

1969

Category

Shoes

Brand

Adidas

The Superstar was first released in 1969 and it was originally designed as a basketball shoe. In addition, it was also the first low-top basketball shoe to feature a full leather and rubber toe cap. However, due to the unique and eye-catching shape of the rubber toe cap, the Superstar was better known as the "shell toe" in China. the classification of shoes in the 1970s was not as detailed as it is today, so this pair of Superstar was developed by inviting many top athletes from sports such as tennis and basketball to participate in the testing. Because of the classic shell head design with good protection, the Superstar also attracted the NBA basketball superstar Abdul Jabbar at that time. As a result, the Adidas superstar became a symbol of the "best basketball shoe" in the 1970s.

In the 1980s, the famous rap group Run-D.M.C. from Queens, New York, because they pursued independence and originality instead of bowing to the current trend, so they pulled out superstar's shoelace and pulled up its tongue, which attracted a kind of young people on the street to imitate. The young people in the 1990s are still influenced by the street culture, but they no longer blindly follow but find new ways to express themselves. For example, the legendary skater Mark Gonzales stepped on the superstar to shuttle through the streets in the 1990s. Various creative skateboarding actions under his feet also attracted the attention of countless people. Up to now, Adidas superstar is also one of the shoes with the highest appearance rate among the street shooting models of major fashion weeks. The black and white figure, simple and without losing the texture of personality, makes it perfectly matches various styles.

"When the sneaker has become a culture, then it is a work of art."

bottom of page